Looking back in time, it’s clear that a lot of things have changed. There’s Rolex, and then there’s the rest.Īnd to a great extent, Rolex has succeeded in this, since there have been reports that have shown that Rolex has a 100% recognition all over the world, whereas other brands are far from that number.īut Rolex hasn’t just achieved its prestigious reputation through clever marketing, but by creating top-quality products and never compromising on anything regarding the production process. Rolex is seldom compared with other watch brands because the brand has worked extremely hard at portraying it as a brand that has no real competitors, or no equals. Having operated in the watch industry for more than a century, Rolex is the world’s most well-known luxury brand, distinguished from its competitors through portraying and clever marketing. Vintage Rolex advertisements – a Large collection
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